You’ve heard of Checkatrade and TrustATrader, but you may not have heard of The Google Guarantee. Much like Checkatrade and TrustATrader, The Google Guarantee is another way of reassuring customers that they have chosen a reputable plumbing and heating business.

Having your business backed by The Google Guarantee will attract new customers. A guarantee badge will appear next to your business name and with Local Services by Google, you’ll appear at the top of the search, connect with customers in your area, and only pay when a customer gets in touch from your ad.

The Google Guarantee badge is available for businesses that pass a Google screening and qualification process through Local Services Ads.

If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit (which in the UK is £1500).

So, if a customer contacts you via your Google Guaranteed advert on Local Services they will be backed by the Google Guarantee whereby they can put in a claim if they are dissatisfied.

It’s worth noting though that there would be an investigation and you would be contacted before a refund is made. 

It is only available for certain trades which includes:

Plumbers, roofers, and electricians amongst other trades

How does it work?
(These 5 steps, as shown on The Google Guarantee information page explain how)

Tell us about your business

Tell us where you’re located, what services you offer and set your budget so that we can show your ads to the right customers at the right time.

Become a Google Guaranteed provider

To become a Google Guaranteed business, we’ll ensure that your business meets local licence and insurance requirements.

Get discovered

We’ll start showing your ads on Google to customers in your area that are actively looking for your services.

Book jobs

Once a customer sees your ad, they can contact you directly from your ad. You choose what jobs you want to take and track your appointments

Maintain and grow

Use the dashboard or mobile app to maintain and grow your business by updating or pausing ads, optimising your account, and adjusting your budget.

This service has been running in US and Canada for some time now and is becoming more well known as it rolls out in the UK.

If you are keen to be recognised in your local area as the best, then you may want to consider getting The Google Guarantee. 

I have attached a link to more information about The Google Guarantee and like always, if you would like to discuss ways to get your business noticed in your local area, then do not hesitate to get in touch.

01273 569088 or 0114 4000119

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