Business Expenditure Explained

In brief, a business is made up of income and expenditure, assets and liabilities. Income is everything you receive, everything you sell and the money you get from your customers. The expenditure is everything that leaves the business. Expenses, payments etc. For a plumbing and heating business, there are loads Read more…

The Google Guarantee

You’ve heard of Checkatrade and TrustATrader, but you may not have heard of The Google Guarantee. Much like Checkatrade and TrustATrader, The Google Guarantee is another way of reassuring customers that they have chosen a reputable plumbing and heating business. Having your business backed by The Google Guarantee will attract new customers. A Read more…

Ideal Client

You’ve heard the phrase ‘target audience’ or ‘target market’ flying around for a long time I’m sure. It refers to who you are aiming your products and services at. But to know who your target market is, you really need to consider who is your ideal client? Who is your business for? This could Read more…