After a weekend of devastating news for many, I hope you are all faring up. I know you have all worked hard at making your businesses Covid secure only to be told we must lockdown for the next 4 weeks. As a result of this the Job Retention Scheme (JRS), Read more…
You may have seen Nicola Sturgeons announcement during a press conference confirming that Santa is a key worker, and his magic will keep him safe from Coronavirus. Such a relief! What about the rest of us who don’t have magic to rely on? Well Rishi Sunak has revised the Job Read more…
You’ve heard of Checkatrade and TrustATrader, but you may not have heard of The Google Guarantee. Much like Checkatrade and TrustATrader, The Google Guarantee is another way of reassuring customers that they have chosen a reputable plumbing and heating business. Having your business backed by The Google Guarantee will attract new customers. A Read more…
You’ve heard the phrase ‘target audience’ or ‘target market’ flying around for a long time I’m sure. It refers to who you are aiming your products and services at. But to know who your target market is, you really need to consider who is your ideal client? Who is your business for? This could Read more…