A guide to building a successful web presence for your business

A Simple Guide to Building Your Online Presence in an easy To Understand Guide!

Perhaps you own a new start-up business or have a business plan and need help implementing it? This simple guide designed by ‘Together We Count’ has been written to help your business develop a web presence without breaking the bank! So whether you wish to develop a successful website, produce a social media strategy or boost your google rankings we have an easy to understand guide.

BUILDING

Creating your website

Before constructing a website it is imperative that you make a plan. After all your website is the shop window of your business! So before you get started, grab a piece of paper and pen and think about the following:
Your Layout and Design- Your layout and design is essential! There is no point having a great product and then having a poor layout. You need to consider making the layout suitable for your product whilst having call to action requests, such as a purchase now button or an email subscription service.

The Content and Images

Your content that your website provides needs to attract and engage your audience. Therefore, using the correct language and using keywords will help people to understand your points. But don’t forget, that images and videos will be subject to copyright, so make sure you have permission to use a photo before adding it to your website! If you need images why not check out Bigstockphoto.com who offer image rights with competitive monthly plans http://www.bigstockphoto.com/

Not Just for computers

You may think that people and businesses only surf the web at home or in the office but statistics reveal that over 50% of the UK population use their mobiles to browse the internet and this is increasing! Therefore your website design needs to function on a mobile device just as well as it does on a desktop. Failure to provide this service will prevent your business from reaching your target audience.

The availability of the right domain name

Your domain is the online address of your website! Prices and availabilities will depend on what you are seeking but the most successful domains will include your business name with either .com or .co.uk. Your domain is essential, so make sure you get it right!

The website builder and the monthly costs

There are a variety of website builders to use, however, a great place to create and design your website is www.squarespace.com. All the website builders will provide templates and help you with domains and layouts etc. Just remember you will be tied into a contract so choose carefully!
So now your plan is ready, just remember building your website takes time! Your website is a virtual shop window and therefore, the success of your online portal depends on the professionalism and the time you put in. Good Luck!

Get Blogging!

Blogs are increasing in popularity and they are created to document a particular topic or promote a business or service. Blogs need to have innovative ideas but they consume a significant amount of time and investment. It is all too easy to tire of updating a blog week after week. Moreover, you might become disillusioned because of low page views or run out of ideas for your next blog title. Regardless of the motive behind a blog, all blogs require motivation and dedication to be successful. The more contact you have with your audience then the greater the opportunity to engage with your audience! To find out about how to become an expert blog writer check out this post  http://www.socialmediatoday.com/marketing/2015-04-07/our-top-10-strategies-becoming-expert-blogger

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Going Social

Social media networks are perhaps the most important resource for businesses looking to promote their brand online. Whilst sites such as Facebook and Twitter are free to use, they also offer the opportunity for paid advertising. This gives your business the opportunity to promote your business to a targeted and wider audience.

BUILDING

There are many different social media platforms but it is important that you choose the right accounts for your business! For example an accountancy firm won’t require an Instagram account. Popular sites such as Facebook, Twitter and Google+ are used by almost every company and it’s essential you use the social media tools in the correct method that helps you connect with your followers.
A successful social media account should help your business with the following:

  • Increase users to your website
  • Help to increase sales of your product
  • Provide product awareness
  • Improving communication and interaction with key audiences

Setting Up Your Social Media Sites

Setting up social media profiles regardless of the site can be a lot of work. If you’re starting from scratch, you may get disheartened by the long hours but your investment will be rewarded!

To set up your business Facebook account follow the link:https://en-gb.facebook.com/business

Again to setup your Twitter account follow the link:https://business.twitter.com/en/basics/create-a-twitter-business-profile.html

Content Is King

Content reigns king when it comes to social media! Therefore, it is imperative that you produce content which is engaging and rewarding for your audience. By creating a variety of content which includes images and videos it will help to make your text-based content more appealing.

Advertising Your Business Online

Your website and social media accounts are not the only ways to advertise your business. Do you remember those Yellow Pages adverts? These directories now feature online! Connecting with business directories such as http://www.yell.com and http://www.thomsonlocal.com will immediately help your business attract a wider audience. Promoting your business on these directories is easy! Complete an application form on the websites and allow your business to become more visible!

Getting To Grips with Google

With 88% of UK internet users using Google as it primary search engine it is imperative your business understands how to use the search engine correctly.

Making sure your SEO friendly

Search Engine Optimization is crucial for your website! To ensure you rank high in the search engine rankings using keywords and the correct website layout helps towards making it on page one of Google search. The higher up the search rankings, the more users will view your site and this can lead to a higher conversion of sales. To find out more about SEO check out this excellent free to download book https://moz.com/beginners-guide-to-seo

Listing your business on Google

It is essential you have a Gmail account to register your business with Google. By signing up to Google you can automatically create a landing page which includes all your businesses details as well as photographs and videos! This is a must for any business! Plus you have the options of Google Analytics and Google+. All for free! To register follow the link: https://www.google.co.uk/business/

Advertising on Google

If you have a popular business then it may not be easy to achieve the first page of Google. So you made need to advertise to become successful or get noticed. Signing up for Google AdWords service is free however it requires you to set up a budget. Google AdWords charges your business when someone clicks on your ad, it really is that simple. So if your advert engages then you will be charged! To find out more check out https://www.google.co.uk/adwords/

Need More Help?

If you are serious about developing your business then the information provided is just the starting point. At ‘Together We Count’ we are an established accountancy practice based in Brighton. As a specialist accountancy firm, we can assist in ensuring you follow the right practices for your business.  To find out more check out our website http://www.togetherwecount.co.uk/

Further Reading Material

For further reading please check the following books which can be purchased through Amazon and remember that planning your business is essential for success!

The Google Checklist: Marketing Edition 2016: SEO, Web Design, Paid Advertising, Social Media, PR.

https://www.amazon.co.uk/Google-Checklist-Marketing-Design-Advertising/dp/1530607515/ref=sr_1_3?ie=UTF8&qid=1469121566&sr=8-3&keywords=internet+marketing

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More

https://www.amazon.co.uk/Profitable-Social-Media-Marketing-Instagram/dp/1519611927/ref=sr_1_1?ie=UTF8&qid=1469121639&sr=8-1&keywords=internet+marketing

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