There are many different social media platforms but it is important that you choose the right accounts for your business! For example an accountancy firm won’t require an Instagram account. Popular sites such as Facebook, Twitter and Google+ are used by almost every company and it’s essential you use the social media tools in the correct method that helps you connect with your followers.
A successful social media account should help your business with the following:
- Increase users to your website
- Help to increase sales of your product
- Provide product awareness
- Improving communication and interaction with key audiences
Setting Up Your Social Media Sites
Setting up social media profiles regardless of the site can be a lot of work. If you’re starting from scratch, you may get disheartened by the long hours but your investment will be rewarded!
To set up your business Facebook account follow the link:https://en-gb.facebook.com/business
Again to setup your Twitter account follow the link:https://business.twitter.com/en/basics/create-a-twitter-business-profile.html
Content Is King
Content reigns king when it comes to social media! Therefore, it is imperative that you produce content which is engaging and rewarding for your audience. By creating a variety of content which includes images and videos it will help to make your text-based content more appealing.
Advertising Your Business Online
Your website and social media accounts are not the only ways to advertise your business. Do you remember those Yellow Pages adverts? These directories now feature online! Connecting with business directories such as http://www.yell.com and http://www.thomsonlocal.com will immediately help your business attract a wider audience. Promoting your business on these directories is easy! Complete an application form on the websites and allow your business to become more visible!
Getting To Grips with Google
With 88% of UK internet users using Google as it primary search engine it is imperative your business understands how to use the search engine correctly.
Making sure your SEO friendly
Search Engine Optimization is crucial for your website! To ensure you rank high in the search engine rankings using keywords and the correct website layout helps towards making it on page one of Google search. The higher up the search rankings, the more users will view your site and this can lead to a higher conversion of sales. To find out more about SEO check out this excellent free to download book https://moz.com/beginners-guide-to-seo
Listing your business on Google
It is essential you have a Gmail account to register your business with Google. By signing up to Google you can automatically create a landing page which includes all your businesses details as well as photographs and videos! This is a must for any business! Plus you have the options of Google Analytics and Google+. All for free! To register follow the link: https://www.google.co.uk/business/
Advertising on Google
If you have a popular business then it may not be easy to achieve the first page of Google. So you made need to advertise to become successful or get noticed. Signing up for Google AdWords service is free however it requires you to set up a budget. Google AdWords charges your business when someone clicks on your ad, it really is that simple. So if your advert engages then you will be charged! To find out more check out https://www.google.co.uk/adwords/
Need More Help?
If you are serious about developing your business then the information provided is just the starting point. At ‘Together We Count’ we are an established accountancy practice based in Brighton. As a specialist accountancy firm, we can assist in ensuring you follow the right practices for your business. To find out more check out our website http://www.togetherwecount.co.uk/
Further Reading Material
For further reading please check the following books which can be purchased through Amazon and remember that planning your business is essential for success!
The Google Checklist: Marketing Edition 2016: SEO, Web Design, Paid Advertising, Social Media, PR.
Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More